The Elizabeth Arden cosmetic brand is over a hundred years old. In order to make the brand more appealing to younger audiences, we came up with a campaign to refresh their social voice. Liz Arden, a young up-and-comer professional at Elizabeth Arden was born. Through her voice, audiences can follow her playful personality and catch a glimpse of Elizabeth Arden's latest trends, product updates, and sales events.
ROLE: Art Director
CAMPAIGN launch VIDEO