[ væn'ləwɪn ]

Artisan Ice Cream Rebranding

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Dutch-named New York based ice cream shop,

[ væn'ləwɪn ] recently expanded its business to pastries and coffee. To both encourage correct pronunciation, and inform newcomers to the brand, I use the sound mark instead of the original Dutch spelling for its logo type. I conveyed the artisan feeling using the hand sketch graphics and vintage newspaper.